Add demand only when demand is the actual constraint.
When demand is the constraint, Kezzo can expand into managed patient acquisition around the specialty, market, economics and operating capacity of the practice — within an agreed scope, and measured past the point where the patient raises their hand.
Acquisition is never added automatically. The Pipeline Review first establishes whether the constraint is demand, response, qualification, consultation conversion, financing, follow-up, case acceptance or operational capacity.
Different patient markets behave differently.
Kezzo selects acquisition channels based on where qualified patients are actually searching, discovering and evaluating treatment.
Search
Social
Local
AI / Emerging Discovery
Capabilities Kezzo can introduce when appropriate
- Google / paid search
- Meta / paid social
- Local search
- Landing pages
- Conversion funnels
- Retargeting
- Creative development and testing
- Conversion tracking
- AI-search / answer-engine discoverability
- Emerging paid AI channels where available and appropriate
- Other relevant patient-acquisition platforms
These are capabilities Kezzo can introduce within an agreed scope — not a standard package. Only the channels that make sense for the practice are used.
A cheap lead is not necessarily a valuable patient.
Kezzo works toward understanding patient economics across the entire acquisition journey — not cost per lead alone.
- Spend
- Qualified Opportunity
- Booked Consultation
- Show
- Treatment Start
- Revenue
Demand and conversion can work as one operation.
When a practice needs both additional demand and stronger conversion operations, acquisition and patient-revenue operations can work together — so what is generated is actually handled well.
Explore OperateIs demand actually the constraint?
The Pipeline Review determines whether more demand is the right prescription — or whether the practice would leak it.
A focused conversation about your patient pipeline, follow-up process, and where Kezzo may be able to help.